LONDON (AP) — AI fakery is quickly becoming one of the biggest problems confronting us online. Deceptive pictures, videos and audio are proliferating as a result of the rise and misuse of generative artificial intelligence tools.

With AI deepfakes cropping up almost every day, depicting everyone from Taylor Swift to Donald Trump, it’s getting harder to tell what’s real from what’s not. Video and image generators like DALL-E, Midjourney and OpenAI’s Sora make it easy for people without any technical skills to create deepfakes — just type a request and the system spits it out.

These fake images might seem harmless. But they can be used to carry out scams and identity theft or propaganda and election manipulation.

Here is how to avoid being duped by deepfakes:

HOW TO SPOT A DEEPFAKE

In the early days of deepfakes, the technology was far from perfect and often left telltale signs of manipulation. Fact-checkers have pointed out images with obvious errors, like hands with six fingers or eyeglasses that have differently shaped lenses.